Business Leader, Mentor and Consultant

As a visionary and accomplished business leader, dedicated mentor, and trusted consultant, my journey of over two decades in the global arena has been marked by a passion for creating exceptional experiences. My expertise spans exclusive VIP interactions, world-class customer service, supportive team leadership, empowering training and development, and a steadfast commitment to guest loyalty. I’ve had the privilege of holding executive positions at esteemed organisations like Hard Rock Seminole Gaming and the Virgin Group, all while proudly serving as a beacon of thought leadership and a trusted industry expert.

Samantha Cox - SC International

Passion for People

With a passion for people, I am observant and innately perceptive about individual values, needs and motivations. This positions me perfectly to create a bespoke experience tailored to the VIP client. I understand that a superlative experience is achieved through careful and thoughtful attention to detail, and a vigilance regarding every aspect of the VIP experience from the moment of event departure to return.

Keynote Speaker and Thought Leader

As a Keynote Speaker and Thought Leader, I facilitate presentations and lead conversations focused on business and personal transformation, the enjoyment of meaningful and human-centred work, and emotional intelligence in executive-level leadership. By tapping into the unique currency of a new and quality experience, I enable people to thrive and excel in an increasingly challenging and ever-changing world.

Samantha Cox - SC International

Executive Customer Experience Director

Elevating your brand to new heights is my expertise as an Innovative Executive Customer Experience Director. I’m here to apply my wealth of knowledge in creating top-tier VIP client experiences while leading teams to consistently deliver results that not only meet but exceed expectations. With a proven track record spanning diverse industries, including tourism, hospitality, leisure, I’m uniquely positioned to be your trusted partner in achieving unparalleled customer satisfaction. My commitment to excellence and unwavering dedication to delivering exceptional guest experiences can be your key to unlocking new levels of success and brand distinction.