Sam’s Story

A Samantha has an impressive background with over 20 years experience in the Executive Assistant, Hospitality and VIP Guest Services roles. She has worked for high profile clients including, Sir Richard Branson, radio host Jackie O, and was the Corporate Director of VIP Guest Services for Seminole Hard Rock Hotel and Casinos in the USA for 6 years. Her travels have taken her all over the world, including the Caribbean, Central America, the Far East, Australia and Europe.

While working for Sir Richard, she became involved with Sir Richard’s philanthropic endeavour Virgin Unite as well as The Elders organization, an independent group of global leaders who work together for peace and human rights, founded by Nelson Mandela. She supported the work that was being done including spending time with Arch Bishop Desmond Tutu and President Jimmy Carter.

After spending 6 years in the USA, Samantha returned to Australia and most recently opened award-winning hospitality venue, Shell House, owned by the Point* Group, in Sydney CBD.

An energetic, driven and passionate professional, Samantha’s mantra is to say “yes” as often as possible in order to generate positivity, step outside of one’s comfort zone and make life that much more exciting.