Sir Richard Branson – Virgin Group Founder and Chairman
“I had the pleasure of having Sam as my EA for over four years and it was with a heavy heart I accepted her resignation when she told me she wanted to return to Australia to launch her own business. I would like to think spending time within the Virgin Family has inspired her entrepreneurial spirit and that, combined with her engaging personality, discretion, loyalty and not-so quiet determination, is the perfect recipe for success in starting up a bold new venture.
I miss Sam greatly, both for her professionalism and her unflappable manner but also for the warmth and the positive energy that she brings with her. Sam managed me brilliantly during her four years as my right hand women, was truly wonderful at relating to people from all walks of life from royalty to my relations and has been a much loved part of the Branson and Virgin family.
Sam travelled extensively with me and was extremely efficient, highly organised and managed my constantly evolving schedule and sometimes unreasonable demands with good grace and humour….. Ask about the time I got lost in the Mountains in Whistler with a couple of Princesses.
If I can’t lure her back to the Virgin fold, then I very much envy the person who ends up having her look after them. I wish her every success in her new venture…..so I can buy her out in five years’ time”.
Kris Jenner and Kendall Jenner
“You’re like our fairy godmother” – Sydney Australia
Michelle Bishop – Founder & Proprietor of Bangalay Luxury Villa – South Coast NSW.
“As an owner operator of a small boutique resort which after recently opening was affected by bushfire, flood and covid, our business required a lot of work to ensure a sustainable business model could be achieved. Our business and marketing plan, PR strategy, menus and standard operating procedures all had to be changed along with operating platforms within a short time span, and with limited resources.
Samantha had a unique skill set, experience and capability which she was able to provide to Bangalay Luxury Villas to work through this very challenging time.
Where Samantha was able to provide the most value to our business was from her hands on experience in designing and delivering both standard and bespoke hospitality services to high value guests. Sam has the unique ability to quickly identify the barriers and gaps in service standards and create solutions based on the available resources. Sam is able to be short term and long term oriented in her advisory and is very committed to the success of Bangalay, we see her as a key partner in the future of our business.”
Joesph Intili – Senior Vice President of Casino Marketing Seminole Gaming Administration – USA
“Samantha joined Hard Rock Seminole Gaming in 2013 as Director of VIP Services for the Hard Rock Hotel and Casino and because Director of VIP Services for all of Seminole Gaming the very next year. Given that the hospitality industry relies on repeat business and on word of mouth referrals, Samantha obviously plays a key role in Seminole Gaming, by creating an atmosphere to which everyone wants to return and has been responsible for considerable revenue growth across all our properties.
Samantha has been an indispensable asset to Seminole Gaming and has worked to ensure the delivery of absolutely world class service. Samantha created a revolutionary, fully-integrated system for ensuing the most memorable of stays from before the start to after the finish.
In light of the incredible influence that Samantha has had, both at Seminole Gaming and on the field of VIP services and services management as a whole, I have absolutely no hesitation in stating that she is an extraordinary talent who can deliver on any guest experience”
Sam Tooley – Industry Partnerships Specialist – South Coast Centre of Excellence
“In October 2023 I had the pleasure of spending the week with Samantha Cox as she delivered a roadshow on Customer Service and elevating guest experience for the South Coast Centre of Excellence.
Throughout the week, Sam delivered the sessions with great enthusiasm to over 100 tourism and hospitality professionals and each time a session would start she would with ease win the room with her natural demeanour. Sam’s energy is infectious. Her positivity is magnetic. Her delivery of the content is one of pure professionalism.
When surveyed post event, the attendees consistently gave her presentation a 5 star rating. Additionally every survey respondent was able to nominate ay least one significant take out from what they had learnt.
I look forward to working with Sam again and would thoroughly recommend her to others looking to educate and inspire people in customer facing roles.”